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  • Who Owns Love’s Gas Stations: Ownership and Management Overview

    Love’s Travel Stops and Country Stores is a leading name in the American travel and fuel retail industry, operating over 650 locations in 42 states. But behind the convenience, hospitality, and expansive services offered to millions of travelers lies a remarkable story of family ownership and management that has guided the company’s growth since 1964. This article explores who owns Love’s gas stations today, the management philosophy, and how the family’s legacy continues to shape the company’s success.

    Family-Owned and Operated Since 1964

    Love’s Travel Stops and Country Stores is a privately held, family-owned business headquartered in Oklahoma City, Oklahoma. The company was founded by Tom and Judy Love in 1964 with a modest investment of $5,000 to lease an abandoned filling station in Watonga, Oklahoma. From this small beginning, the Loves built a business empire based on strong values of integrity, customer focus, innovation, and hard work.

    Today, Love’s remains entirely family-owned and operated. The Love family continues to play an active role in the business’s strategic direction and daily operations. Tom Love, the late founder and visionary leader, served as executive chairman until his passing. His leadership and commitment to quality service laid the foundation for the company’s exceptional growth.

    Current Ownership and Leadership Structure

    As a privately held company, Love’s is not publicly traded and is owned by the Love family. This ownership structure allows the company to maintain long-term planning and decision-making focused on sustainable growth rather than quarterly earnings.

    The company’s leadership team consists primarily of family members and seasoned executives who embody the core values instilled by the founders. The family’s next generation is also involved, ensuring that the company’s culture and vision are preserved as it expands.

    Corporate Headquarters and Operations

    Love’s corporate headquarters is located in Oklahoma City, serving as the nerve center for managing operations across all states where Love’s Travel Stops are present. The headquarters oversees areas such as real estate, marketing, supply chain, technology, and corporate services.

    This centralized operation supports the more than 650 individual travel stops and country stores, which feature diverse amenities such as fueling stations for gasoline, diesel, and alternative fuels, convenience retail, dining options, truck maintenance, and more.

    Expansion and Diversification Under Family Leadership

    The Love family has overseen consistent expansion and diversification beyond traditional fuel and convenience retailing. In 2016, Love’s acquired Trillium, a leading alternative fueling solutions provider, which was recently rebranded as Love’s Alternative Energy in 2025. This division focuses on emerging fuel technologies such as compressed natural gas, hydrogen, renewable natural gas, and electric vehicle charging infrastructure.

    Love’s also operates Gemini Motor Transport, a trucking fleet that transports fuel and other refined products across North America. This strategic diversification enhances Love’s supply reliability and supports its broader business ecosystem.

    Commitment to Core Values and Customer Focus

    The ownership’s philosophy centers on the values of integrity, customer focus, innovation, strong work ethic, and perseverance. These principles guide company initiatives, from employee engagement

    and customer service to community involvement and sustainability efforts.

    Love’s emphasis on “clean places and friendly faces” continues to define the customer experience at every location, reinforcing the family’s dedication to hospitality on America’s highways.

    Why Private Family Ownership Matters

    Being family-own provides Love’s several competitive advantages:

    • Long-Term Vision: Freedom from quarterly public shareholder pressures means decisions can focus on sustainable growth.

    • Consistent Culture: Family involvement ensures that the founding values persist across the entire company.

    • Flexibility and Innovation: The company can quickly adapt to industry changes, investing in alternative fuels and digital technology to meet evolving customer needs.

    High Authority Resource

    For those interested in learning more about Love’s Travel Stops and Country Stores, the company’s ownership, leadership,

    and latest developments, the official website is a comprehensive and authoritative source. Visit Love’s Travel Stops & Country Stores for detailed company information, press releases, and contact details.

    Read More: Love’s RV Stops.com: Amenities and Why RV Travelers Choose Love’s

    Conclusion

    Love’s Travel Stops and Country Stores remains proudly family-owned

    and operated more than six decades after its founding by Tom and Judy Love. The family’s hands-on management

    and adherence to core values have been fundamental to building one of the largest

    and most trusted travel stop networks in the United States. This ownership structure allows Love’s to remain agile, innovative,

    and deeply committed to providing clean, friendly, and comprehensive services for travelers nationwide.

  • Love’s RV Stops.com: Amenities and Why RV Travelers Choose Love’s

    For RV travelers navigating highways across the United States, finding reliable and comfortable stops is essential for a successful journey. Love’s Travel Stops, widely known for serving professional truckers and motorists, has expanded its offerings to include a nationwide network of Love’s RV Stops.com. With over 100 dedicated RV locations, Love’s RV Stops cater specifically to the unique needs of recreational vehicle owners—providing safety, convenience, and amenities designed to enhance every traveler’s road experience.

    This article explores the features and benefits of Love’s RV Stops, why RV travelers trust them, and how Love’s continues to innovate in meeting the expanding demands of the RV community.

    Nationwide Coverage for RV Travelers

    Love’s has strategically developed a robust network of RV stops across 42 states, ensuring travelers have access to quality lodging options close to major highways and interstates. With more RV parking spaces than any other national travel stop network, Love’s offers convenient pit stops that serve as a safe haven to rest, refuel, and recharge both vehicle and passengers.

    Through the Love’s RV Stops portal, travelers can book sites quickly via a seamless online reservation system. This contactless booking process streamlines check-in, allowing RV adventurers to focus on enjoying their journey rather than worrying about logistics.

    Comprehensive Amenity Offering

    Love’s RV Stops come equipped with a variety of traveler-focused amenities designed to meet the essential needs of RV users:

    • Full Hookup Sites: Electrical (30 and 50 amp), water, and sewer hookups ensure that RVs can operate smoothly and comfortably.

    • Propane Refills: Most locations offer bulk propane services, crucial for RVs that rely on propane for heating, cooking, and other needs.

    • Dump Stations: Convenient waste disposal options maintain hygiene and comply with environmental standards.

    • Private Showers and Restrooms: Clean, private facilities provide much-needed comfort after long hours on the road.

    • Laundry Facilities: Washing and drying machines allow travelers to maintain fresh clothing and linens during extended trips.

    • Wi-Fi Access: High-speed internet connectivity keeps travelers connected for work or leisure.

    • Dog Parks: Fully fenced dog parks with seating areas allow pets to exercise safely while owners relax.

    • Recreational Amenities: Selected RV stops feature sports courts, fire pits, grilling areas, playgrounds, and picnic tables for a campground experience.

    • Security: Gated entries and onsite attendants at many locations provide an added layer of safety and peace of mind.

    These amenities combine to create an atmosphere that rivals traditional campgrounds, while conveniently positioned adjacent to Love’s Travel Stops for quick access to food, fuel, and supplies.

    Love’s RV Stops.com

    Why RV Travelers Prefer Love’s

    The rapid growth of RV travel, especially since the COVID-19 pandemic, has increased demand for versatile and accessible RV stop options. Love’s commitment to quality and consistency has made its RV stops a top choice for both full-time RV residents and vacationers.

    Many travelers appreciate the “one-stop-shop” convenience of love’s locations where they can fuel their vehicle, purchase groceries and snacks, access laundry and shower facilities, and utilize recreational spaces all in one place. Friendly, well-trained staff and a focus on cleanliness contribute to a welcoming ambiance that keeps customers coming back.

    The addition of RV-specific services and amenities bridges the gap between traditional travel stops

    and dedicated campgrounds, offering RV travelers flexibility and comfort without diverting far from their routes.

    Integration with Love’s Travel Stops Ecosystem

    Love’s RV Stops are integrated within the larger Love’s Travel Stops and Country Stores network, meaning RV travelers can take advantage of fuel discounts and promotions such as 10¢ off per gallon through the Love’s Connect App. Fuel discounts, combined with convenient services and facilities, offer real savings and an enhanced travel experience.

    Additionally, the app allows travelers to manage reservations, monitor fuel prices,

    and access exclusive deals on food, drinks, and more.

    Continuous Innovation and Expansion

    Love’s significant investment in expanding RV amenities reflects its dedication to evolving traveler needs. In 2025, the company plans to add more than 80 new RV hookup sites across 17 locations, pushing the total number of equipped RV stops well beyond 100.

    The Strategic Remodel Initiative (SRI), launched in 2022, includes upgrading selected sites with the latest amenities, ensuring that Love’s RV stops remain some of the best-maintained

    and most user-friendly options on the road.

    High Authority Resource

    RV travelers interested in planning their next trip around Love’s RV Stops or exploring site availability, amenities,

    and booking options, should visit the official Love’s RV Stops page. This authoritative resource provides detailed location maps, service descriptions, and access to the reservation platform for a seamless travel experience.

    Read More: Love’s Truck Stop Apparel: The Ultimate Guide to Branded Gear

    Conclusion

    Love’s RV Stops.com have quickly become a trusted choice for RV enthusiasts nationwide. Combining strategic locations, comprehensive amenities,

    and integration with the larger Love’s Travel Stops network, Love’s offers unmatched convenience

    and comfort for recreational vehicle travelers. Whether for a short rest stop or an overnight stay, Love’s RV Stops provide safety, service,

    and savings that every RV traveler can appreciate.

    As Love’s continues to innovate and expand its RV stop offerings, it remains at the forefront of enhancing the highway experience for America’s growing community of RV adventurers.

  • Love’s Truck Stop Apparel: The Ultimate Guide to Branded Gear

    Love’s Travel Stops and Country Stores isn’t just a go-to destination for fuel, food, and convenience goods on America’s highways—it’s also a popular source for apparel and branded merchandise tailored to the lifestyles of truck drivers, RV travelers, and road enthusiasts. Love’s truck stop apparel has gained a dedicated following for combining quality, comfort, and style that reflects the rugged, hardworking spirit of life on the road.

    This article dives deep into the world of Love’s truck stop apparel, exploring the types of gear available, unique brand offerings, where to purchase,

    and why this merchandise stands out in convenience retail.

    The Appeal of Love’s Truck Stop Apparel

    Truck stop apparel serves multiple purposes—it’s practical workwear, a statement of identity, and often a keepsake or collectible. For professional drivers and travel enthusiasts who spend countless hours behind the wheel, comfortable and durable clothing designed with their needs in mind is essential.

    Love’s has capitalized on this demand by offering apparel that reflects the company’s strong brand identity and resonates with its customer base. From logo-emblazoned T-shirts and hoodies to hats, gloves, and outerwear designed for the open road, Love’s truck stop apparel combines utility with brand pride.

    Featured Apparel Lines and Exclusive Brands

    Love’s offers a wide variety of apparel items available at travel stops nationwide, including:

    • T-Shirts and Hoodies: Classic styles featuring the Love’s logo and travel-related designs crafted from comfortable, durable fabrics perfect for layering.

    • Outerwear: Jackets, vests, and windbreakers engineered to withstand varying weather conditions encountered on long hauls.

    • Hats and Caps: From baseball caps to winter beanies, offering sun protection and warmth while displaying the Love’s brand proudly.

    • Workwear: Heavy-duty pants, shirts, and gloves suited for truck maintenance, loading, and other hands-on tasks performed daily by drivers.

    • Accessories: Items such as thermos mugs, gloves, and neck gaiters complement apparel choices and enhance comfort on the road.

    Additionally, Love’s has launched private brands like Traverse Travel Gear and Amarillo Supply Co. Amarillo Supply Co. focuses on safety and functional items like automotive fluids

    and truck maintenance necessities, while Traverse Travel Gear blends road trip essentials with comfort-oriented clothing, responding directly to customer feedback.

    Where to Purchase Love’s Truck Stop Apparel

    The majority of Love’s truck stop apparel is available directly at Love’s Travel Stops and Country Stores locations across the U.S. Stores carry seasonal apparel alongside year-round staples, enabling travelers to replenish or upgrade their roadwear conveniently.

    For those who prefer shopping online or want to browse inventory ahead of their visit, Love’s also offers a growing selection of branded apparel through their official website

    and licensed third-party sellers. Online platforms allow for pre-orders and home delivery, supporting customers who may not pass through a physical store frequently.

    Love’s Truck Stop Apparel

    Quality and Customer Satisfaction

    Love’s truck stop apparel is known for its durability and comfort. Manufactured with high-quality materials, the apparel is designed to withstand the rigors of life on the road,

    from changing weather to long driving hours. Customers frequently praise the fit, material softness,

    and authentic branding that reflects their love for the road lifestyle.

    Quality control and customer feedback loops ensure continuous product improvement

    and responsiveness to traveler needs.

    Promotional Strategies and Brand Presence

    Love’s extensively promotes its apparel through in-store displays, loyalty programs, and digital marketing channels, including the Love’s app and social media platforms. Promotional discounts, bundled offers,

    and seasonal sales make these products accessible to a wide audience.

    The company also partners with professional drivers and influencers within the trucking and RV community to showcase the apparel’s quality

    and appeal, fostering a close-knit community of loyal brand advocates.

    Why Choose Love’s Branded Apparel?

    Choosing Love’s truck stop apparel means choosing a brand that understands the traveler’s lifestyle—from durable fabrics and practical features to designs that convey a sense of camaraderie among drivers and adventurers. Love’s apparel extends the company’s commitment to excellent service beyond the fueling pump to personal comfort and expression.

    Wearing Love’s branded gear signals affiliation with a trusted network that is integral to American road travel, making it more than just clothing—it’s a badge of honor for those who live the highway life.

    High Authority Resource

    For a full catalog of Love’s truck stop apparel and official purchasing options, visit the dedicated apparel section on the Love’s Travel Stops official website. This authoritative source offers detailed product descriptions, pricing,

    and availability to ensure customers find exactly what they need for the road ahead.

    Read More: TheWave.Loves.com Employee Portal: Features, Login Guide, and Benefits

    Conclusion

    Love’s Travel Stops & Country Stores has successfully expanded its brand beyond fuel and food to include high-quality, durable, and stylish truck stop apparel. Designed specifically for the needs of professional drivers

    and travelers, this apparel category reflects Love’s deep understanding of its audience and commitment to quality.

    Whether purchasing in-store or online, Love’s truck stop apparel offers road-ready clothing and gear that combine comfort, practicality, and brand pride—making it a favored choice among America’s highway community.

  • Love’s The Wave Login: Complete Guide for Employees

    Love’s Travel Stops and Country Stores, a leading family-owned travel stop network across 42 states, supports thousands of employees with a dedicated online platform called The Wave. This employee portal is an essential hub that streamlines access to work schedules, payroll information, benefits, training, and company communications. Understanding how to navigate The Love’s The Wave Login process and utilize the portal effectively is crucial for every Love’s team member.

    This comprehensive guide breaks down the The Wave login steps, available features, benefits for employees, and troubleshooting tips to ensure a smooth user experience. Additionally, we highlight why this portal is key to employee engagement and efficient workforce management at Love’s.

    What is The Wave at Love’s?

    The Wave, accessible via thewave.loves.com, is a secure online platform made specifically for Love’s employees. It centralizes core employee services, providing round-the-clock access to important personal and work-related information. By digitizing communications and administrative tasks, The Wave enhances productivity, transparency, and convenience.

    Key services offered on The Wave include:

    • Viewing and managing work schedules and shift changes

    • Accessing pay stubs, W-2 forms, and tax documents

    • Enrolling in or updating benefits plans like health insurance and 401(k)

    • Completing required training and compliance courses

    • Submitting time off requests

    • Receiving company news and official announcements

    This comprehensive suite of tools meets the diverse needs of Love’s workforce, which includes roles from retail associates and fuel attendants to management and corporate staff.

    Step-by-Step The Wave Login Guide

    To access The Wave employee portal, follow these steps:

    1. Open a web browser and go to thewave.loves.com or visit the official Love’s website’s employee section for the login link.

    2. Enter your Love’s employee credentials, which usually consist of your employee ID or network login username and password. This information is provided during onboarding.

    3. For first-time users, you may be prompted to set up multi-factor authentication (MFA) or security questions to protect your account.

    4. After successfully logging in, you will see the portal dashboard featuring tabs for schedules, payroll, benefits, and messages.

    5. Navigate through the sections according to your needs—whether it’s downloading a pay stub or checking upcoming shifts.

    If login issues occur, employees can use the ‘Forgot Password’ feature or contact Love’s IT helpdesk for support. The company provides timely assistance to ensure minimal disruption.

    Features and Benefits of Using The Wave

    The Wave portal brings numerous advantages for Love’s employees:

    Accessibility Anytime, Anywhere

    Employees no longer need to visit physical HR offices or supervisors for basic questions. The Wave’s mobile-friendly design allows access via smartphones, tablets, or computers, ensuring team members can manage work-life essentials remotely.

    Real-Time Schedule Updates

    Schedules, shift swaps, and overtime opportunities are updated live, helping employees plan their workdays effectively and avoid misunderstandings or missed shifts.

    Transparent Payroll Access

    Immediate and secure viewing of payroll documents streamlines financial management, tax filing, and personal budgeting for workers, increasing trust and satisfaction.

    Benefits Management Made Simple

    The Wave simplifies benefits enrollment and modifications, including health insurance selections, 401(k) contributions, and wellness programs—processes that traditionally involved paperwork.

    Learning and Compliance

    Mandatory training courses and refresher modules are readily accessible on the portal, ensuring regulatory compliance and skill development without interrupting work schedules.

    Enhanced Internal Communication

    Company updates, safety alerts, and policy changes are promptly communicated through the portal, fostering a connected and informed workforce despite the geographic spread of Love’s locations.

    Security and Privacy

    Love’s employs strong security measures to protect employee data on The Wave platform, including encryption, secure login protocols, and regular audits. Sensitive information such as social security numbers, bank details, and tax documents remain confidential within this protected system.

    Tips for a Smooth The Wave Experience

    • Bookmark the official login page for quick access.

    • Use secure networks when logging in, avoiding public Wi-Fi for sensitive transactions.

    • Update passwords regularly and utilize multi-factor authentication.

    • Leverage available IT support promptly if you face issues.

    • Regularly check the portal for updates about shifts, pay, and benefits to stay informed.

    High Authority Resource

    For official instructions, secure login access, and additional resources, visit the Love’s The Wave Employee Portal page. This page is the authoritative source for employee login and support guidance.

    Read More: Love’s Travel Stops to Add 20 New Travel Stops in 2025: Expansion and Enhancements

    Conclusion

    The Wave employee portal is a pivotal tool in enhancing Love’s Travel Stops’ employee experience. It consolidates work schedules, payroll, benefits, and training into a single accessible platform that empowers employees to manage their employment information efficiently and securely. Mastering The Wave login and leveraging its features can significantly improve daily work management and deepen engagement with Love’s commitment to its workforce.

    For current or incoming employees, understanding how to access and use The Wave is essential. As Love’s continues to grow and innovate, The Wave remains a dependable digital backbone supporting thousands of employee journeys across the country.

  • Love’s Travel Stops to Add 20 New Travel Stops in 2025: Expansion and Enhancements

    Love’s Travel Stops and Country Stores, a family-owned leader in the American travel stop industry, has announced bold plans for expansion and modernization throughout Love’s Travel Stops to Add 20 New Travel Stops in 2025. With over 650 locations across 42 states serving millions of motorists, truck drivers,

    and RV travelers annually, Love’s is doubling down on its commitment to providing exceptional service and modern amenities across its network.

    This article highlights Love’s ambitious 2025 strategy to build 20 new travel stops, remodel 50 existing locations,

    and invest over $1 billion in infrastructure and service upgrades. It explores how these changes will enhance the customer experience, support sustainability goals,

    and position Love’s as a future-facing leader in the travel stop industry.

    Strategic Growth: New Construction and Remodels

    Love’s 2025 expansion includes the groundbreaking of 20 new travel stops strategically located along key highways and trucking corridors. These new sites will incorporate state-of-the-art facilities designed to meet the evolving needs of professional truckers, everyday motorists, and the growing RV and electric vehicle (EV) traveler markets.

    In parallel, Love’s will remodel and update 50 existing locations under its Strategic Remodel Initiative (SRI), a program launched in 2022 to maintain and modernize its network. SRI renovations focus on improving layout, expanding amenities such as truck parking, updating restrooms and showers,

    and introducing enhanced dining options through the company’s Fresh Kitchen program.

    One notable remodel includes the turnpike location in Stroud, Oklahoma, acquired in 2023 as part of the EZ GO deal. This will be the first of several turnpike locations updated in the coming years, ensuring Love’s remains fresh

    and competitive on these crucial travel routes.

    Customer-Centric Facility Enhancements

    Love’s plans center on enhancing the customer experience at every interaction point. New and remodeled travel stops will feature:

    • Expanded fuel bays with gasoline, diesel, and electric vehicle fast-charging stations.

    • Increased truck parking capacity, adding roughly 1,000 new spots in 2025 alone, alleviating chronic parking shortages for truck drivers.

    • Fresh Kitchen accelerated menu options featuring tacos, sandwiches, salads, and snack trays crafted at Love’s Culinary Innovation Center in Oklahoma City.

    • Multiple fast-food franchise brands alongside convenience store offerings, providing diverse dining choices.

    • Modernized restrooms, showers, laundry facilities, and pet-friendly amenities, including dog parks.

    • Implementation of new technologies such as mobile check-ins, reservation systems, and contactless payments through the Love’s Connect app.

    These facility upgrades reaffirm Love’s goal to be a one-stop destination that efficiently meets the needs of all travelers on the road.

    Love’s Travel Stops to Add 20 New Travel Stops in 2025

    Investment and Economic Impact

    Love’s commitment to investing over $1 billion in 2025 reflects its confidence in sustained market demand

    and its role in supporting the nation’s logistics and travel infrastructure. The infusion of capital will create numerous local jobs during construction phases and beyond, contributing positively to regional economies.

    The expansion also boosts job opportunities for up to 270 new positions with upcoming facilities, spanning fuel attendants, food service employees, maintenance staff, and management roles.

    Sustainability and Innovation Focus

    As part of its future-proofing initiatives, Love’s is expanding its network of electric vehicle charging stations, addressing the growing EV market segment responsibly. The company’s acquisition and rebranding of Trillium to Love’s Alternative Energy further signal its commitment to integrating renewable

    and alternative fuels alongside traditional offerings.

    Technology integration across travel stops improves safety, convenience,

    and environmental efficiency, aligning with industry trends and customer expectations.

    Long-Term Vision Through 2035

    Love’s robust expansion and remodeling plan is part of a larger long-term vision through 2035, wherein more than half of its locations nationwide will be newly constructed or extensively remodeled. This ongoing renewal cycle is driven by data on store age, customer traffic, and sales performance to maximize strategic impact.

    The company aims to maintain the freshest fleet of travel stops on America’s highways, ensuring sustained customer loyalty and competitive strength in a rapidly changing transportation environment.

    Leadership Perspective

    Shane Wharton, President of Love’s Travel Stops, stated:
    “As we enter 2025, we’re excited to introduce new and updated locations, innovative food and drinks,

    and continued improvement of the services and amenities we offer. With our focus on evolving customer needs, we are confident in providing an even better experience across our growing network.”

    Love’s leadership emphasizes the importance of balancing new builds with renovations to serve existing markets effectively while capturing emerging demand.

    High Authority Resource

    For travelers, industry professionals, and investors seeking the latest information on Love’s Travel Stops’ expansion, the official company website remains the definitive authority. Visit the Love’s Travel Stops News Section for comprehensive updates on construction projects, service enhancements, and corporate initiatives.

    Read More: Love’s Travel Stops & Country Stores: Ownership, Growth, and Industry Leadership

    Conclusion

    Love’s Travel Stops & Country Stores is embarking on a transformative year of growth in 2025 with the addition of 20 new travel stops

    and the renovation of 50 existing locations. These developments, supported by a $1 billion investment, enhance both capacity

    and quality across its vast network. By focusing on customer experience, sustainability,

    and innovation, Love’s is well-positioned to retain its status as the premier travel stop network for truck drivers, motorists, RV travelers, and EV users alike for decades to come.

    This expansion promises improved amenities, innovative food options, increased parking,

    and technological conveniences—all designed to fuel safer

    and more pleasant journeys across America.

  • Loves to Invest $1 Billion Upgrading Locations: Strategic Remodel Initiative

    Loves to Invest $1 Billion Upgrading, one of America’s largest family-owned travel stop networks, has announced a massive investment plan to upgrade its existing locations nationwide. The company is slated to invest more than $1 billion over the next five years as part of its Strategic Remodel Initiative (SRI), a comprehensive project aimed at modernizing and enhancing 200 locations by 2028. This initiative reflects Love’s commitment to providing a first-class customer experience through facility upgrades, expanded amenities, and modern design innovations.

    This article delves deep into the details of Love’s Strategic Remodel Initiative, the scope of upgrades planned, the impact on customers and employees, and the company’s wider vision for growth and modernization.

    Overview of the Strategic Remodel Initiative

    The Strategic Remodel Initiative is a multi-year, large-scale investment project focused on refreshing and renovating existing Love’s Travel Stops and Country Stores locations. The company plans to spend anywhere from $2 million to $7 million per location, targeting stores with high foot traffic, strong sales performance, and those that have aged beyond optimal operating conditions.

    Unlike some retail remodels that require temporary closures, Love’s will keep stores open during renovations whenever possible, ensuring minimal disruption to customers and travelers. The remodeled locations will feature:

    • Modern, open-concept layouts to create welcoming, spacious environments

    • Multiple dining options including expanded fast-food franchises and Love’s Fresh Kitchen facilities

    • Renovated Love’s Truck Care and Speedco service centers offering truck maintenance and repair

    • Additions such as dog parks in locations where space permits, catering to pet owners

    • Updated restrooms, showers, laundry, and customer lounges aimed at improving traveler comfort

    The initiative reflects Love’s commitment to not only maintain but elevate the customer journey across its nationwide network.

    Locations Targeted for Remodels and Examples

    The remodeled locations are selected based on careful analysis of performance metrics, store age, and regional needs. Early remodels under this initiative include:

    • El Paso, Texas: Enhancements here include expanded parking, fresh kitchen entries, and modernized fuel islands.

    • Columbia, Tennessee: This location will see kitchen renovations, upgraded convenience store areas, and refreshed truck service bays.

    In addition to partial remodels, Love’s plans complete tear-down and rebuild projects on select sites to expand capacity and provide a completely new look and feel. Locations in Oklahoma City, Oklahoma, and Gary, Indiana, have already undergone these full rebuilds successfully.

    Impact on Customers and Travelers

    Customers visiting remodeled Love’s locations can expect:

    • Improved customer flow and fewer bottlenecks due to redesigned layouts and additional service lanes.

    • Enhanced food experiences with expanded menus and modern kitchen designs promoting faster service.

    • Greater service reliability for truckers with upgraded Speedco and Truck Care service centers offering efficient maintenance.

    • Additional amenities like dog parks, rest zones, and upgraded laundry facilities to increase comfort during stops.

    • Modernity and cleanliness as a core standard, elevating the overall brand image.

    These improvements help mitigate the challenges faced by drivers during long hauls, such as limited parking and outdated facilities, making Love’s a preferred stop on many routes.

    Benefits for Employees

    Love’s employees working at remodeled locations benefit from improved working environments featuring better layouts, new equipment, and updated break rooms. These upgrades support staff morale and productivity, contributing to better service delivery and workplace satisfaction.

    The company also uses the remodels as opportunities to implement updated safety measures, accessibility improvements, and training enhancements, aligning with its commitment to employee well-being.

    Investment Scale and Economic Contribution

    The $1 billion Strategic Remodel Initiative underscores Love’s confidence in long-term market growth

    and its leadership position in the convenience store

    and travel stop industry. Investment of millions per store highlights the company’s dedication to quality and customer satisfaction.

    The construction and upgrade projects generate economic benefits at the local level, including:

    • Job creation in construction, engineering, and related trades.

    • Expanded ongoing employment opportunities at upgraded locations.

    • Increased tax revenues and local business support.

    Integration with New Builds and Sustainability

    Alongside remodeling, Love’s continues expanding by adding 20 new travel stops in 2025, further broadening its footprint across key transport corridors. This complements the SRI by providing modernized options for new customer catchment areas.

    Love’s is also focused on sustainability, integrating electric vehicle charging infrastructure and environmentally responsible building practices into new

    and remodeled locations—aligning with evolving industry trends.

    Leadership Vision

    Randy Swain, Director of Construction and Remodels, states:
    “Investing in our existing locations is another way Love’s prioritizes creating a first-class experience for customers. Being strategic with how we update stores – and keeping them open during construction – strengthens our commitment to getting customers back on the road quickly with quality services.”

    This emphasis on operational continuity and quality service underscores Love’s customer-centric culture.

    High Authority Resource

    For the latest news on Love’s remodel initiative, store upgrades, and new openings, visit the official Love’s Travel Stops & Country Stores website at Love’s Newsroom. This authoritative source provides detailed updates on ongoing projects and company announcements.

    Read More: Love’s to Invest $1 Billion Upgrading Locations: Strategic Remodel Initiative

    Conclusion

    Love’s Travel Stops and Country Stores are undergoing a transformative upgrade through its $1 billion Strategic Remodel Initiative, set to renovate 200 locations over the next five years. These investments modernize store layouts, expand customer amenities, and improve truck maintenance services—all while keeping locations open to serve travelers uninterrupted.

    Coupled with plans to add new sites and boost sustainability efforts, Love’s is aggressively positioning itself as the preferred travel stop brand for professional drivers and motorists alike. With carefully planned expansions

    and renovations, Love’s continues to fuel America’s highways with exceptional service and lasting value.

  • Love’s To Invest $1 Billion Upgrading Locations: Strategic Remodel Initiative

    Love’s To Invest , Travel Stops and Country Stores, one of America’s largest family-owned travel stop networks, has announced a massive investment plan to upgrade its existing locations nationwide. The company is slated to invest more than $1 billion over the next five years as part of its Strategic Remodel Initiative (SRI), a comprehensive project aimed at modernizing and enhancing 200 locations by 2028. This initiative reflects Love’s commitment to providing a first-class customer experience through facility upgrades, expanded amenities, and modern design.

    This article delves deep into the details of Love’s Strategic Remodel Initiative, the scope of upgrades planned, the impact on customers and employees, and the company’s wider vision for growth and modernization.

    Overview of the Strategic Remodel Initiative

    The Strategic Remodel Initiative is a multi-year, large-scale investment project focused on refreshing and renovating existing Love’s Travel Stops and Country Stores locations. The company plans to spend anywhere from $2 million to $7 million per location, targeting stores with high foot traffic, strong sales, and stores that have aged beyond optimal operating conditions.

    Unlike some retail remodels that require temporary closures, Love’s To Invest will keep stores open during renovations whenever possible, ensuring minimal disruption to customers and travelers. The remodeled locations will feature:

    • Modern, open-concept layouts to create welcoming, spacious environments

    • Multiple dining options including expanded fast-food franchises and Love’s Fresh Kitchen facilities

    • Renovated Love’s to invest in Truck Care and Speedco service centers for truck maintenance and repair

    • Additions such as dog parks in locations where space permits, catering to pet owners

    • Updated restrooms, showers, laundry, and customer lounges to improve traveler comfort

    The initiative reflects Love’s commitment to not only maintain but elevate the customer journey across its network.

    Locations Targeted for Remodels and Examples

    The remodeled locations are selected based on performance metrics, store age, and regional needs. Early remodels under this initiative include:

    • El Paso, Texas: Expanded parking, fresh kitchen entries, and modernized fuel islands

    • Columbia, Tennessee: Kitchen renovations, upgraded convenience stores, and refreshed truck service bays

    Love’s To Invest will also undertake full tear-down and rebuild projects on select sites to expand capacity and provide a completely new look. Oklahoma City, Oklahoma, and Gary, Indiana have already undergone these full rebuilds.

    Love's To Invest
    Love’s to Invest

    Impact on Customers and Travelers

    Customers at remodeled locations can expect:

    • Improved customer flow due to redesigned layouts and additional service lanes

    • Enhanced food experiences with expanded menus and modern kitchen facilities

    • Greater service reliability for truckers with upgraded Speedco and Truck Care centers

    • Additional amenities like dog parks, rest zones, and laundry facilities

    • Modernity and cleanliness as core standards, elevating the brand image

    These improvements make Love’s a preferred stop for long-haul drivers, RV travelers, and motorists.

    Benefits for Employees

    Employees benefit from improved working environments featuring better layouts, new equipment, and updated break rooms. Upgrades support morale, productivity, and safety. Training and operational enhancements accompany these remodels.

    Investment Scale and Economic Contribution

    The $1 billion investment underscores Love’s confidence in market growth and industry leadership. Construction and upgrade projects provide local economic benefits including job creation and increased tax revenues.

    Integration with New Builds and Sustainability

    Alongside remodels, Love’s plans to add 20 new travel stops in 2025, complementing SRI projects. The company also focuses on sustainability by integrating EV charging and green building practices.

    Leadership Vision

    Randy Swain, Director of Construction and Remodels, states:
    “Investing in our existing locations is another way Love’s prioritizes creating a first-class experience for customers. Being strategic with updates – and keeping stores open – strengthens our commitment to getting customers back on the road with quality services.”

    High Authority Resource

    For the latest news on Love’s remodel initiative and upgrades, visit the official website: Love’s Newsroom.

    Read More: About Love’s Travel Stops & Country Stores: History, Growth, and Services

    Conclusion

    Love’s to Invest $1 Billion Upgrading Locations is undergoing a transformative upgrade with its $1 billion Strategic Remodel Initiative. This project will modernize 200 locations, enhancing service and comfort while keeping stores open for travelers. Combined with new travel stops and sustainability initiatives, Love’s continues to lead the travel stop industry with innovation and customer focus.

  • About Love’s Travel Stops & Country Stores: History, Growth, and Services

    Love’s Travel Stops & Country Stores is one of America’s largest and most trusted family-owned travel stop networks. Founded in 1964 by Tom and Judy Love, the company has expanded from a single leased filling station in Watonga, Oklahoma, into a nationwide fleet of more than 640 locations across 42 states. These travel stops

    and country stores serve millions of professional truck drivers, RV travelers, and everyday motorists by providing fuel, fresh food, truck care,

    and convenience retail services.

    This article offers a comprehensive overview of Love’s Travel Stops & Country Stores — detailing its history, business growth, service offerings, and strategic vision as a leader in the travel industry.

    Founding and Early Years

    Love’s began as Musket Corporation in 1964 when Tom and Judy Love leased an abandoned gas station in Watonga with just $5,000. Throughout the 1960s and ‘70s, they opened multiple service stations, pioneering the concept of combining convenience stores with fuel services in small towns.

    In 1972, Love’s opened its first Country Store in Guymon, Oklahoma. This innovative model integrated self-serve gasoline pumps with a convenience store offering snacks

    and travel essentials. Over the next decade, Love’s grew rapidly, expanding across Oklahoma and neighboring states by opening more Country Stores and travel centers.

    The company’s first dedicated Love’s Travel Stop location debuted in 1981 on Interstate 40 in Amarillo, Texas. This marked the beginning of Love’s focus on highway travelers

    and professional truck drivers, adding valuable services like showers, truck parking, and truck maintenance facilities to its offerings.

    Business Growth and Expansion

    Love’s continued an aggressive growth strategy through the 1980s and 1990s by expanding into new markets

    and adding quick-service restaurants to its travel stops to meet increasing customer demand. Popular brands like Taco Bell Express, Subway, and Dunkin’ were introduced to enrich traveler dining options.

    In the 2000s, Love’s acquired competitors and expanded its footprint strategically. Notably, in 2010, Love’s acquired 20 Pilot Travel Centers and six Flying J locations due to antitrust requirements related to larger industry mergers. This acquisition significantly increased Love’s presence throughout the United States.

    As of 2025, Love’s owns and operates more than 640 travel stops

    and country stores covering 42 states. The company employs over 40,000 team members and reports annual revenues exceeding $26 billion.

    About Love’s Travel Stops & Country Stores

    Core Services and Offerings

    Love’s Travel Stops provide an extensive array of products and services designed to cater to diverse traveler needs:

    • Fueling Options: Love’s locations offer gasoline, diesel, kerosene, and electric vehicle fast charging. Many sites include multiple fuel pumps designed to minimize wait times for trucks and passenger vehicles.

    • Convenience Stores: Known as Country Stores, these are stocked with drinks, snacks, travel supplies, and basic groceries, constantly refreshed to meet traveler preferences.

    • Fresh Food and Dining: The Fresh Kitchen concept features made-to-order sandwiches, salads, and snacks, often complemented by fast-food chains such as Arby’s, McDonald’s, Carl’s Jr., and more inside locations.

    • Truck Maintenance and Services: Love’s operates over 430 Truck Care and Speedco centers providing tire repair, oil changes, and preventive maintenance tailored to professional drivers.

    • Traveler Amenities: Clean restrooms, showers, laundry facilities, dog parks, and large truck parking lots with CAT Scales form the backbone of traveler comfort. The company has also expanded RV hookups to over 100 locations.

    • Digital Solutions: The Love’s Connect app facilitates fuel payments, RV site reservations, loyalty rewards, and mobile check-in, enhancing customer convenience and efficiency.

    Innovation and Strategic Initiatives

    Love’s remains focused on innovation to meet changing travel and transportation demands. In 2025, the company has prioritized:

    • Construction of 20 new travel stops tailored to evolving highway traffic patterns.

    • Remodeling 50 existing locations under the Strategic Remodel Initiative to modernize facilities.

    • Expanding electric vehicle charging infrastructure as the market pivots toward sustainable transportation.

    • Growing proprietary food concepts and enhancing fast food partnerships.

    • Investing heavily in digital platforms for seamless customer interaction.

    Company Values and Leadership

    Love’s leadership emphasizes values such as integrity, customer focus, innovation, strong work ethic, and perseverance. The family ownership structure fosters a long-term perspective

    and a commitment to community engagement.

    Tom Love, the founder, remains an inspiration for entrepreneurship and customer service excellence, with the family actively involved in executive oversight. The company’s culture promotes employee development, safety,

    and operational excellence.

    Industry Recognition and Market Position

    Love’s ranks consistently among the top private companies in the U.S. and stands as a leading brand in convenience retail and travel stops. It competes closely with national chains like Pilot Flying J

    and TravelCenters of America, distinguishing itself through family ownership, quality service, and technological innovation.

    High Authority Resource

    For travelers, drivers, and business partners interested in Love’s Travel Stops & Country Stores, the official website offers comprehensive information, including location finders, services, career opportunities,

    and the latest news: Love’s Travel Stops & Country Stores.

    Read More: Love’s Travel Stops & Country Stores: Comprehensive Brand Insight 2025

    Conclusion

    Love’s Travel Stops & Country Stores has evolved from a small gas station into a multi-billion-dollar enterprise synonymous with quality

    and innovation on America’s roads. With a vast network strategically located to serve motorists and truck drivers, Love’s commitment to customer satisfaction, innovation,

    and family-owned values ensures it remains a preferred travel stop choice for years to come.

    As the company continues to expand and modernize its facilities, travelers can expect ever-improving service, convenience, and comfort on their journeys.

  • Love’s Travel Stops & Country Stores: Ownership, Growth, and Industry Leadership

    Love’s Travel Stops & Country Stores stands tall as one of America’s largest, family-owned travel stop networks, serving motorists, professional truck drivers, and RV travelers across 42 states. Founded in 1964 by Tom and Judy Love in Oklahoma, the company has grown from a single rural gas station into a multibillion-dollar enterprise with over 640 locations nationwide. This article explores the ownership structure, core values, growth strategy,

    and leadership behind the success of Love’s Travel Stops and Country Stores.

    Family-Owned Legacy and Ownership Structure

    At its core, Love’s remains a privately held, family-owned, and -operated company headquartered in Oklahoma City, Oklahoma. The founders, Tom

    and Judy Love, built the company from the ground up with an initial $5,000 loan to lease a service station in Watonga, Oklahoma.

    Today, Love’s is still family-operated, with the Love family actively involved in strategic decisions and company vision. This private ownership allows the company to focus on long-term growth rather than short-term shareholder demands, fostering stability and consistent reinvestment into the business.

    The family-driven ethos centers on values such as integrity, customer focus, strong work ethic, innovation, and perseverance, which continue to guide day-to-day operations and strategic planning.

    Extensive Network and Market Presence

    As of 2025, Love’s operates more than 640 travel stops and country stores scattered strategically across major U.S. highways and trucking routes. The locations are designed to serve a broad customer base including passenger vehicles, commercial trucks, RVs, and electric vehicles.

    Each Love’s travel stop typically includes:

    • Fuel pumps for gasoline, diesel, and increasingly, electric vehicle chargers

    • Convenience stores with snacks, fresh foods, and essentials

    • Fast food franchises (e.g., Arby’s, Subway, Dunkin’) and Love’s own Fresh Kitchen

    • Truck maintenance and repair services via over 430 Speedco and Love’s Truck Care centers

    • Ample parking spaces for cars, trucks, and RVs, including some with CAT Scales for commercial vehicle weighing

    This diversified offering capitalizes on meeting the needs of both casual travelers and professional drivers, positioning Love’s as a complete travel service solution.

    Diversification and Expansion Strategy

    Beyond physical travel stops, Love’s owns several subsidiaries that bolster its vertical integration and service quality:

    • Gemini Motor Transport: Operating a fleet of over 1,000 trucks to deliver fuel and refined oil products nationwide.

    • Musket Corporation: Handles commodity supply and logistics, specializing in crude oil, natural gas liquids, renewable fuels, and more.

    • Love’s Alternative Energy: Formerly Trillium, rebranded in 2025, this division focuses on alternative fuel infrastructure including compressed natural gas, hydrogen, EV charging, solar, and renewable natural gas installations.

    Love’s continues investing heavily in expansion and upgrades. The 2025 growth plan includes adding 20 new travel stops, remodeling 50 existing locations, and investing $1 billion in facility improvements and technology upgrades. This approach emphasizes modernizing amenities, increasing truck parking, expanding Fresh Kitchen culinary offerings, and incorporating sustainability initiatives.

    Commitment to Employee Satisfaction and Culture

    Love’s workforce exceeds 40,000 employees nationwide, reflecting the company’s stature as one of America’s top private employers. The company emphasizes a strong, supportive culture rooted in its founding principles, fostering employee development through extensive training programs and career advancement opportunities.

    Employee satisfaction surveys consistently rank Love’s among the best in the retail

    and logistics sectors, thanks to competitive pay, benefits, and focus on a positive work environment.

    Innovation and Adaptability

    Love’s has demonstrated agility in embracing new technology, exemplified by mobile apps like Love’s Connect, which enable fuel payment, RV hookup reservations, and loyalty rewards digitally. The company has expanded electric vehicle charging infrastructure significantly, preparing for the transportation sector’s electrified future.

    Additionally, Love’s invests in marketing, data analytics,

    and customer experience to maintain and grow its loyal customer base amid evolving travel preferences.

    Industry Leadership and Reputation

    Ranked among the top private companies in the U.S. by Forbes and other industry publications, Love’s Travel Stops & Country Stores enjoys an excellent reputation for cleanliness, friendliness,

    and wide-ranging services. It is a key player in the multi-billion-dollar convenience store

    and travel stop industry, competing closely with other large chains such as Pilot Flying J and TravelCenters of America.

    The company’s public commitment to sustainability

    and community investment enhances its corporate citizenship profile, earning respect from customers, employees, and industry stakeholders alike.

    High Authority Resource

    For further insights into Love’s Travel Stops & Country Stores, including location details, career opportunities,

    and corporate news, visit the official website: Love’s Travel Stops & Country Stores.

    Read More: Love’s to Invest $1 Billion Upgrading Locations: Strategic Remodel Initiative

    Conclusion

    Love’s Travel Stops & Country Stores is a remarkable example of family entrepreneurship evolving into a sprawling, innovative enterprise fueling America’s highways. The private ownership by the Love family ensures values-driven leadership focused on long-term growth, community, and customer satisfaction.

    With a diversified business model spanning retail, logistics, alternative energy,

    and technology, Love’s remains well-positioned to lead the travel stop industry well into the future while maintaining the warmth and service of its humble beginnings.