Love’s Travel Stops and Country Stores, a family-owned leader in the American travel stop industry, has announced bold plans for expansion and modernization throughout Love’s Travel Stops to Add 20 New Travel Stops in 2025. With over 650 locations across 42 states serving millions of motorists, truck drivers,
and RV travelers annually, Love’s is doubling down on its commitment to providing exceptional service and modern amenities across its network.
This article highlights Love’s ambitious 2025 strategy to build 20 new travel stops, remodel 50 existing locations,
and invest over $1 billion in infrastructure and service upgrades. It explores how these changes will enhance the customer experience, support sustainability goals,
and position Love’s as a future-facing leader in the travel stop industry.
Strategic Growth: New Construction and Remodels
Love’s 2025 expansion includes the groundbreaking of 20 new travel stops strategically located along key highways and trucking corridors. These new sites will incorporate state-of-the-art facilities designed to meet the evolving needs of professional truckers, everyday motorists, and the growing RV and electric vehicle (EV) traveler markets.
In parallel, Love’s will remodel and update 50 existing locations under its Strategic Remodel Initiative (SRI), a program launched in 2022 to maintain and modernize its network. SRI renovations focus on improving layout, expanding amenities such as truck parking, updating restrooms and showers,
and introducing enhanced dining options through the company’s Fresh Kitchen program.
One notable remodel includes the turnpike location in Stroud, Oklahoma, acquired in 2023 as part of the EZ GO deal. This will be the first of several turnpike locations updated in the coming years, ensuring Love’s remains fresh
and competitive on these crucial travel routes.
Customer-Centric Facility Enhancements
Love’s plans center on enhancing the customer experience at every interaction point. New and remodeled travel stops will feature:
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Expanded fuel bays with gasoline, diesel, and electric vehicle fast-charging stations.
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Increased truck parking capacity, adding roughly 1,000 new spots in 2025 alone, alleviating chronic parking shortages for truck drivers.
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Fresh Kitchen accelerated menu options featuring tacos, sandwiches, salads, and snack trays crafted at Love’s Culinary Innovation Center in Oklahoma City.
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Multiple fast-food franchise brands alongside convenience store offerings, providing diverse dining choices.
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Modernized restrooms, showers, laundry facilities, and pet-friendly amenities, including dog parks.
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Implementation of new technologies such as mobile check-ins, reservation systems, and contactless payments through the Love’s Connect app.
These facility upgrades reaffirm Love’s goal to be a one-stop destination that efficiently meets the needs of all travelers on the road.
Investment and Economic Impact
Love’s commitment to investing over $1 billion in 2025 reflects its confidence in sustained market demand
and its role in supporting the nation’s logistics and travel infrastructure. The infusion of capital will create numerous local jobs during construction phases and beyond, contributing positively to regional economies.
The expansion also boosts job opportunities for up to 270 new positions with upcoming facilities, spanning fuel attendants, food service employees, maintenance staff, and management roles.
Sustainability and Innovation Focus
As part of its future-proofing initiatives, Love’s is expanding its network of electric vehicle charging stations, addressing the growing EV market segment responsibly. The company’s acquisition and rebranding of Trillium to Love’s Alternative Energy further signal its commitment to integrating renewable
and alternative fuels alongside traditional offerings.
Technology integration across travel stops improves safety, convenience,
and environmental efficiency, aligning with industry trends and customer expectations.
Long-Term Vision Through 2035
Love’s robust expansion and remodeling plan is part of a larger long-term vision through 2035, wherein more than half of its locations nationwide will be newly constructed or extensively remodeled. This ongoing renewal cycle is driven by data on store age, customer traffic, and sales performance to maximize strategic impact.
The company aims to maintain the freshest fleet of travel stops on America’s highways, ensuring sustained customer loyalty and competitive strength in a rapidly changing transportation environment.
Leadership Perspective
Shane Wharton, President of Love’s Travel Stops, stated:
“As we enter 2025, we’re excited to introduce new and updated locations, innovative food and drinks,
and continued improvement of the services and amenities we offer. With our focus on evolving customer needs, we are confident in providing an even better experience across our growing network.”
Love’s leadership emphasizes the importance of balancing new builds with renovations to serve existing markets effectively while capturing emerging demand.
High Authority Resource
For travelers, industry professionals, and investors seeking the latest information on Love’s Travel Stops’ expansion, the official company website remains the definitive authority. Visit the Love’s Travel Stops News Section for comprehensive updates on construction projects, service enhancements, and corporate initiatives.
Read More: Love’s Travel Stops & Country Stores: Ownership, Growth, and Industry Leadership
Conclusion
Love’s Travel Stops & Country Stores is embarking on a transformative year of growth in 2025 with the addition of 20 new travel stops
and the renovation of 50 existing locations. These developments, supported by a $1 billion investment, enhance both capacity
and quality across its vast network. By focusing on customer experience, sustainability,
and innovation, Love’s is well-positioned to retain its status as the premier travel stop network for truck drivers, motorists, RV travelers, and EV users alike for decades to come.
This expansion promises improved amenities, innovative food options, increased parking,
and technological conveniences—all designed to fuel safer
and more pleasant journeys across America.
